Saturday, March 25, 2006

Song in Advertising

It needs to stop.

You've probably seen the ad for Applebee's with the "Gilligan's Island" ripoff. You've probably seen the ad for Doublemint.

Don't they just piss you off? They piss me off.

When's the last time you've seen a good commercial that focused on singing a song? I can't point to one. Good commercials are funny; songs are not funny. They are annoying.

Advertisers need to learn from Geico's old routine in which the punch line was always "I just saved a bunch of money on car insurance by switching to Geico." They need to learn from Burger King's trick of randomly showing the King make a play in the NFL.

The best ads are unexpected jokes. The worst are songs.... and McDonald's.

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